Uma Sekaran Research Methods Business 265: A Comprehensive Guide for Students and Researchers
Are you looking for a reliable and practical textbook on research methods for business Do you want to learn how to design, conduct, and analyze research projects in a systematic and ethical way If yes, then you should consider Uma Sekaran Research Methods Business 265 as your choice.
Uma Sekaran Research Methods Business 265 is a popular and widely used book that covers the essential concepts and techniques of business research. It is written by Uma Sekaran, a professor emeritus of management at Southern Illinois University at Carbondale, and Roger Bougie, an associate professor of marketing at TIAS School for Business and Society in the Netherlands.
The book is divided into six parts, each focusing on a different aspect of the research process. The first part introduces the basics of research, such as the nature and purpose of research, the scientific approach, ethical issues, and literature review. The second part deals with the formulation of research problems, objectives, questions, and hypotheses. The third part explains the various types of research designs, such as exploratory, descriptive, causal, experimental, and quasi-experimental. The fourth part discusses the methods of data collection, such as surveys, interviews, observation, experiments, and secondary data. The fifth part covers the techniques of data analysis, such as descriptive statistics, inferential statistics, hypothesis testing, correlation, regression, ANOVA, and factor analysis. The sixth part presents the steps of writing and presenting the research report.
Uma Sekaran Research Methods Business 265 is a comprehensive and user-friendly guide that helps students and researchers to understand and apply the principles and practices of business research. It provides numerous examples, cases, exercises, and self-assessment questions to illustrate and reinforce the concepts. It also offers online resources, such as PowerPoint slides, test bank, data sets, and video clips to enhance the learning experience.
If you are interested in learning more about Uma Sekaran Research Methods Business 265, you can visit the publisher's website or order it online from Amazon or other bookstores. You can also check out some reviews from other readers who have used this book.
Uma Sekaran Research Methods Business 265 is a valuable resource for anyone who wants to master the skills and knowledge of business research. It will help you to conduct high-quality and meaningful research projects that can contribute to the advancement of your field.
Why Choose Uma Sekaran Research Methods Business 265
Uma Sekaran Research Methods Business 265 is not just another textbook on research methods. It is a unique and innovative book that offers several advantages for students and researchers who want to learn and apply business research in a practical and effective way. Here are some of the reasons why you should choose Uma Sekaran Research Methods Business 265:
It is written in a clear and engaging style that makes it easy to read and understand. The book uses simple language, examples, and diagrams to explain complex concepts and methods. It also avoids unnecessary jargon and technical terms that may confuse or intimidate the readers.
It is based on a skill-building approach that helps students to develop and enhance their research skills and competencies. The book provides step-by-step guidance on how to perform each stage of the research process, from defining the research problem to writing the research report. It also includes self-assessment questions, exercises, cases, and online resources that allow students to practice and test their knowledge and skills.
It is relevant and up-to-date with the latest developments and trends in business research. The book covers both quantitative and qualitative methods, as well as mixed methods that combine both approaches. It also incorporates contemporary topics, such as ethics, sustainability, social media, big data, and artificial intelligence, that are important for business research in the 21st century.
It is flexible and adaptable to different courses and levels of study. The book can be used for undergraduate, postgraduate, or executive education courses on research methods for business or related disciplines. It can also be customized to suit different learning objectives, preferences, and styles of the instructors and students.
It is supported by a wealth of online resources that enhance the learning experience. The book comes with a companion website that offers PowerPoint slides, test bank, data sets, video clips, and other useful materials for instructors and students. The website also provides access to an interactive e-book version of the book that allows students to read, highlight, annotate, and search the text online or offline.
Uma Sekaran Research Methods Business 265 is a comprehensive and user-friendly guide that helps students and researchers to understand and apply the principles and practices of business research. It is a valuable resource for anyone who wants to master the skills and knowledge of business research. It will help you to conduct high-quality and meaningful research projects that can contribute to the advancement of your field. 061ffe29dd