software speed, availability, and maintenance. Choose a host that guarantees fast delivery of your content, as page load speed is now a factor in Google's algorithm. Beyond the hosting platform, there are plenty of ways to speed up your web pages. Using accelerated mobile pages and/or progressive web apps may also be worth considering. 4. Content Management System (CMS) First and foremost, your CMS should be easy to use. Here, WordPress is king, consistently the best CMS used on the web.
Consider how you can enhance your system's functionality with plugins - WordPress.org lists 1,864 plugins for "local" only. And don't forget a WordPress SEO plugin either. 5. Compatibility We're in a mobile-first world, with the majority of searches being done on company employee list smartphones and Google rating sites based on their mobile-friendliness. Check your site to make sure it is mobile-friendly and optimized for mobile devices, otherwise your rankings and visitor numbers will suffer.
Voice search is the next big area of compatibility. 6. Email Use your company rovider. It's a small point, but it's worth adding to the housekeeping checklist to increase your professionalism and perceived reliability. Content Keywords and Signals 7. Keyword and Content Gap Analysis Identify the keywords that work for you in terms of hitting KPIs and generating revenue. Use keyword research to find additional phrases that can serve your personas/community, and examine your